How to Link Related Ghost Posts in One Click with Blogima

Internal links help readers discover more of your content and give search engines a clearer map of what matters on your site.

You have probably read the same advice a dozen times: link to related posts on your blog. It is good advice because it helps build the structure of your blog's content.

What those articles rarely talk about is the part that actually costs you time: finding the right post to link to.

The more content you have, the harder it becomes to find related posts. You will remember yourself as something like:

I know there is a post I wrote months/years ago that I could link to this article, but I can't remember.

In this guide, we will perform the same linking task twice on the same draft: first manually, then with Blogima's auto-suggestions.

Prerequisites

Here are the requirements to follow this tutorial:

• Blogima installed and connected to your Ghost blog.
• Your blog has been indexed by Blogima; this happens automatically after setup. The first sync can take a few minutes, depending on how many posts you have.

Blogima link auto-suggestion

The video below shows how I use Blogima to add an internal link to this post you are reading.

I wanted to add a link to the anchor "Blogima installed and connected". With the native Ghost feature, you will get a list of published posts with a search input.

This is a great UI for adding links without interrupting your writing flow, which saves writers a lot of time. However, the more posts you have, the harder it becomes to link posts for the following reasons:

• You must remember the title or some keywords from it to find it.
• When you don't remember, you must stop your writing to search the post, which can take minutes. This is the part where I usually give up adding internal links to my posts.
• Sometimes you don't have a specific post in mind, but want to link to a post that is relevant to the keyword you posted. This is not possible.

With Blogima, when you select the text to link, you get a list of the ten most relevant blog posts to the selected keyword. The list is sorted from most to least relevant.

For the text anchor "Blogima installed and connected", the first suggested post is about "how to install Blogima," which is exactly what I wanted.

The first four posts are visible in the suggestion list, and you can scroll to view the remaining posts. The native Ghost toolbar stays visible and clickable.

When you hover a blog post with the mouse cursor, a summary appears on the right to give you more context if the title didn't give enough. Currently, the summary is the blog post excerpt, but in the future, it will be a summary of the blog post content for better accuracy.

Pause the blog post suggestion

When you are focused on writing, having the suggestion appear every time you select a text (for styling, copy/paste, etc) can be annoying.

In my writing flow, I don't build links (external/internal) when I write, but do so during the review phase, when I'm sure I will change the content. I will pause the suggestion for "1 hour."

After one hour, the suggestion will be available again. When you pause the suggestion indefinitely, it applies to all posts, not just this one. If the suggestion doesn't show up in another post, that's normal behavior.

To resume the suggestion, you must go into the Blogima settings and click on the button reserved for that.

Once resumed, no need to refresh the browser tab to view the suggestion again; it just works.

Tips for better suggestions

Sometimes the suggestion will not match the selected anchor text. A few habits make the suggestion noticeably more useful:

1. Select phrases, not single words. Highlight two to five words that name the concept (SEO marketing, build internal link). One-word selections like SEO or blog are too vague.
2. Anchor the noun phrase. Select the thing you want to link to, not filler around it. Prefer "Ghost internal linking" over "you should build".
3. Read before you click. Suggestions are ranked by relevance, not filtered for perfection. Hover for the excerpt; skip anything that would confuse a reader.
4. Use "More…" when the post is long. If you are linking several concepts in one article, the first ten results may not cover every paragraph. The Suggestions tab is the same engine with more room to browse.

If the suggestion remains inaccurate, it might be due to a technical limitation. We are actively working to improve the algorithm that suggests posts to you. We would be glad to receive your feedback.

When auto suggestions are not enough

Auto-suggestions are strong for one-off, contextual links as you write. They are not the answer to every linking pattern. Here are some cases where you should not rely on it.

• Brand-new posts on your blog. A post you published five minutes ago may not appear until indexing catches up. Finish writing, publish, and link to older posts first, or come back after sync.
• Very generic anchor text. Selections like "this article", "click here", or "learn more" produce weak or empty results because they do not describe a topic. Rewrite the anchor to name the concept, or skip the link.
• The same phrase should always link to the same post. If every mention of "Ghost 6" should point to your migration guide, you want repeatable rules, not manual selection each time. Blogima's Autolink rules (keyword-based opportunities in the link builder are built for that workflow. A dedicated guide is coming; for now, explore the Autolink tab in the extension after you connect your blog.
• Incoming links and site-wide health. Auto suggestions excel at outgoing links from the editor. Fixing orphan posts and weak incoming links is still best driven from the internal link dashboard and fix suggestions on the post detail page. Use both: Blogima dashboard for strategy and auto-suggestions for speed while you write.

Wrap up

The auto-suggestion in Blogima provides a workflow for easily building internal links. When you select a text, Blogima suggests the ten blog posts that are more semantically relevant to it.

The link auto-suggestion doesn't break the native Ghost internal link, so you can still use it if you want. You can pause the auto-suggestion temporarily or permanently.

Take into account best practices to get better suggestions, such as selecting multiple words instead of a single one, anchoring the noun phrase, and reading before you click.

Auto-suggestion is not a solution for everything; sometimes you must combine other features, such as Blogima autolink, to build better internal links.

Ready to link faster on Ghost?

See Blogima pricing, join the beta, connect your blog, and spend less time hunting for the right post on every paragraph you publish.